Glowember – Lottery Participation Rules


Oulun kulttuurisäätiö sr
Y-tunnus 3246820-6
Torikatu 18 1 krs., 90100 Oulu


You can participate in the lottery from November 1, 2023, to November 30, 2023. The lottery will be drawn every Monday among those who have participated in the challenge. The winners of the lottery will be selected randomly.


You can participate in the lottery by sharing a light-themed photo on Facebook or Instagram. If you participate by sharing a photo, your social media profile must be public.

Participants must use the hashtags #oulu2026 and #glowember and tag @oulu2026official.

An alternative way to participate is by commenting on articles posted on the Glowember page on Facebook or Instagram.


The theme of the social media challenge is light. The theme of the produced photo or artwork should be clearly distinguishable. The execution method is open.

Comments left on the posts should respond to the questions published in the post. The question is different for each article. More information is provided in the description of each post.


The prizes consist of Oulu2026-themed products.

The prizes can be collected from the Oulu2026 office or they can be delivered by mail. The prize cannot be exchanged for cash. The winners of the raffle will be contacted via private message.

Other Terms

By participating in the social media challenge, participants agree to follow the rules. The organizer of the lottery reserves the right to make changes.

By participating in the challenge, you grant Oulu2026 the right to share the content you produce on our own website and social media channels.

Facebook/Instagram is not involved in the organization of the competition.

Data Collection and Personal Information

The provided contact information will only be used for communication related to the raffle. For more information, refer to Oulu Culture Foundation’s privacy statement.

Introducing Glowember

Glowember is coordinated by the Oulu Culture Foundation, also known as Oulu2026. Oulu is the European Capital of Culture in 2026. The extensive operating area spans 39 municipalities in northern Finland, which are all participating in the culture program. Across 12 municipalities in the area, November will be brightened by a wide range of events and artworks. The events are organized by various entities, including municipalities and associations. Some of the events are already well known, while others are being organized for the first time.

The Lumo Light Festival has demonstrated how the union of darkness and light inspires people and creates new experiences. This play of contrasts is now being extended over a longer period and supplemented with additional content and new themes. The whole spectacle takes place over a broader area, as part of the journey toward the Cultural Capital Year in 2026.

The first Glowember includes Ii, Kajaani, Kemi, Kempele, Liminka, Lumijoki, Muhos, Nivala, Oulu, Tornio, Tyrnävä, and Ylivieska. Events are free of charge, but some require registration in advance. In some municipalities, artist Pia Leppänen and lighting designer Indrek Virronen have conducted workshops to create a community art installation called ‘Water, My Beloved.’

Illuminating Everyday Life Together

“We want to expand the concept of culture and introduce people to the Oulu2026 area. The darkest time of the year may tempt people to stay at home, but we encourage participation and sharing one’s experiences of the joy that light brings. There are numerous opportunities across a wide region,” says Mirja Syrjälä, Oulu2026’s Community Engagement Coordinator.

Syrjälä adds that individuals can participate in Glowember in ways that suit them, such as illuminating their everyday surroundings, like their backyards or workplace windows, in a new way. Light can also be shared on social media, and those who publish light-themed images on their social channels using the hashtags #Glowember and #Oulu2026 will have a chance to win Oulu2026 merchandise, such as t-shirts.

Articles about light from various perspectives will be published on Oulu2026’s website. Contributors include producer Veikko Leinonen from Kajaani’s Kekri Festival, researcher Henrika Pihlajaniemi from the University of Oulu, creativity coach Virve Saaranen from Hyvän Mielen Talo, executive director Virve Leikola and curator Anna Björklund from the Finnish Light Art Society FLASH, as well as CEO Roope Siiroinen from VALOA design.

First to ignite the flame – Marrastulet

One part of the Glowember is Marrastulet (November Fires), an immersive and participatory series of light events in the municipalities of Rantalakeus. Tyrnävä takes a head start on Glowember; Marrastulet events will be available there starting from Monday, October 30th. Events will be held every week throughout November. Kemi, for example, is participating in Glowember with permanent artworks that can be visited at any time.

Check out all Glowember events at: oulu2026.eu/en/glowember