The internationally renowned U.S. news outlet CNN has highlighted Oulu in its list “Where to Travel in 2026 – The Best Places to Visit.” CNN describes Oulu as one of the world’s most interesting travel destinations this year, with particular attention given to Oulu’s role as European Capital of Culture 2026.
“CNN’s recognition comes at an exceptionally meaningful moment for Oulu. The European Capital of Culture year has just begun, and the Oulu2026 New Year’s Show reached an audience of one million viewers on television. International interest in Oulu is now clearly visible across global media,” says Annu Höttönen, Head of Communications and Marketing at Oulu2026.
Oulu repeatedly featured on international travel lists
CNN’s recognition is not an isolated case. Over the past few months, Oulu has been featured by several prestigious international travel media outlets. The city has appeared on lists published by BBC Travel, National Geographic, Condé Nast Traveler, and AFAR, all highlighting the world’s most interesting and timely travel destinations. What unites these selections is Oulu’s distinctive combination of urban culture, nature, and northern way of life.
Alongside Oulu, CNN’s editorially curated list includes destinations such as Kanazawa in Japan, Brussels in Belgium, and Adelaide in Australia. In its coverage of Oulu, CNN mentions landmarks and experiences including the iconic Toripolliisi statue, historic architecture, floating saunas, and the surrounding natural environment. From the Oulu2026 programme, special mentions are given to the Frozen People Festival and the year-ending highlight, the Snowball musical.
A unique year in 2026
The European Capital of Culture year will bring thousands of events and experiences to the region. In addition to Oulu, the European Capital of Culture region includes 39 partner municipalities, together offering a rich and diverse cultural programme throughout the year. The attention from CNN and other international media strengthens the position of Oulu and the wider region as a growing and attractive travel destination.
