“Pohjoisen kutsu” products
Versonpuoti
“Pohjoisen kutsu” (“Call of the North”) is a pattern inspired by the history of the Oulu region and the powerful nature of the North. It was designed by print designer Elina Antila in honor of Oulu’s European Capital of Culture year 2026.
The pattern is available in a variety of products, including SAUNA robes, bath and hand towels, merino and cotton knits, as well as jersey and sweatshirt garments.
You can find the products in our online store or at Versonpuoti’s shop in Kempele.
About us
Versonpuoti is a family-owned company based in Kempele, Finland, offering responsibly made clothing and fabrics. The brand is known for its joyful colors and unique patterns, created by Finnish print designers.
All collections and garments are designed at our own studio in Kempele, where our brick-and-mortar store is also located.
Versonpuoti’s clothing is produced in Estonia, Latvia, and Finland.